Wholesale
Klar Insights
Klar’s Reporting & Attribution tool provides eCom brands with all business insights around acquisition, retention & profitability they need to make data-based decisions for long-term profitable growth
About Klar Insights
Klar as #1 Reporting & Attribution tool is providing Centra brands with all insights in their business that they need to make data-based decisions daily and profitably scale their business.
By connecting all datasources (like Centra, GA, the ad platforms e.g. Meta and Google, ...) and customising them to their reality in no time, a brand gets the full picture of its business with eCommerce-optimised reports and KPIs covering acquisition, retention and profitability. This includes:
- Product performance reports
- Controlling dashboards (P&L deep-dives)
- Creative reports
- Marketing channel deep-dives
- Influencer reports
- Attribution reports
- Customer journey reports
- Email reports
- Retention & cohort reports
- ... and more.
Successful brands like Luca Faloni, Blackroll or Akind use Klar to allocate their Marketing budget where it actually converts, by revealing the real value of each touchpoint on a customer journey across channels - using first and zero-party data only.
Dive deep into your profitability, analyse your customers' monetisation and identify your top creatives and influencers - all in one software and set up in 2 hours time only.
Klar Insights and Centra
Klar has a direct integration to Centra (covering DTC & Wholesale) - so that within a few clicks, your Centra account is connected to Klar and makes all data available to be analysed and cleaned as you need it to.
This way, we can match all order information from your Centra system (orders, returns, items, costs, ...) with the other systems like GA and your ad platforms or email marketing, so combine them into accurate, in-depth and complete analyses, KPIs and reports about your whole business.
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Use cases
- Allocating Marketing Budgets Effectively
Are you burning money due to wrong performance data from your channels? Klar's First Party Marketing Attribution Pixel helps you get your marketing spend in the right place. Don’t just rely on cookies & stop your team from arguing about attribution. Get an aligned view of what’s truly working from channel to the ad level and thus scale your marketing with confidence.
- Optimizing For Long-Term Profit
Stay on top of your bottom line and optimize for profitability. Identify the profitable and the unprofitable parts of your business with an always up to date P&L and deep-dives into each cost driver. Where small differences compounded can have a big impact on your profits, Klar makes getting the details right easy.
- Setting The Right Goals
Identify right targets for marketing team dependent on type of business - get an aligned view of which metric work towards and which CACs you can afford on which channels to further scale the business.
- Make Daily Data-Driven Decisions
Find answers to every question of your daily operations in seconds in the right report in Klar - may it be about where to spend budget, where to cut costs, or which products perform best/worst. Klar's here to enable you to make decisions that are based on data, not on gut feeling.
- Boost Your CLV
Boost the lifetime value of your customers by identifying the best ones and understanding their exact purchase behaviour. See which products, categories or channels drive the highest CLV, to acquire, activate and retain them the best way possible.