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Direct to consumer

Direct-to-Consumer
Globally scalable Fast lane for DTC brands DTC for fashion
Composable commerce
Scalable ecommerce Powerful back end SEO & performance
Order management system
Distributed OM Subscription orders Streamlined fulfillment
Connected commerce
Omnichannel for fashion Click-and-collect Endless aisles
Cross-border commerce
Multi-market setup Localized payments Localized inventory
PIM for fashion
Listing management Localized product data Blend with any tech-stack
Case study
Nudie Jeans - From local retailers to global digital-denim innovators
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Womenswear Menswear Footwear Jewelry Lingerie Eyewear Sportswear Home & Styling
Centra partners
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Payment
Stripe
ERP
Visma
Shipping
Ingrid
Marketing
Rule
Returns
Reclaimit
Returns
Easycom
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Stripe
ERP
Visma
Shipping
Ingrid
Marketing
Rule
Returns
Reclaimit
Returns
Easycom
Marketing
Voyado
Payment
Klarna
Returns
Yayloh
Payment
Adyen Checkout
ERP
Dynamics 365
Payment
Qliro
Marketing
Voyado
Payment
Klarna
Returns
Yayloh
Payment
Adyen Checkout
ERP
Dynamics 365
Payment
Qliro

Björn Borg bets on headless ecommerce.
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Ecosystem partners

Centra partners with best-of-breed solutions aimed at helping you grow your business.

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Ecosystem
Contribe

Contribe

At Contribe, we're committed to reshaping the shopping experience by enabling users to engage with impactful, on-brand projects every time they make a purchase. Customers want more from brands, and standing out with Contribe is the easiest way to make good on your promise. We call it the Good Shopping Movement. Contribe was founded in Copenhagen, Denmark, with headquarters in Christianshavn. We offer products and services to e-commerce businesses within social and environmental impact. Fashion, retail, accessories, food, beverages, travel, hospitality … you name it, we have a trusted impact project for you. With more than 100 global online stores with Contribe’s Impact Software installed, we can see the effect of good impact everyday. More customers who buy more frequently and spend more.
Integration
Adyen

Adyen

Global PSP that can manage payments across all markets and sales channels on one platform. Expand to new markets effortlessly with local payment methods and end-to-end payments infrastructure.
Ecosystem
Charity Funnel

Charity Funnel

Charity Funnels mission is to make charitable collabs in e-comm as easy as possible. We handle: • End-to-end donations • End-to-end legal • Connecting you to one to unlimited # of charities • Over one to unlimited # of markets We currently have a database consisting of 250+ charities and signed charitable partners in 10+ countries. By recommending ideal charitable partners based on your brand values you'll easily launch campaigns to engage your target audience, increasing conversion rates while unlocking vast amounts in donations. For more info, please contact philip@charityfunnel.io
Ecosystem
Cloudinary

Cloudinary

Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.
Ecosystem
Codeunit

Codeunit

OmniConnect is not just software, it is a full-service solution. It includes ongoing monitoring and validation of the transactional data that flows through your systems. We know that this the most critical piece of the overall solution, our customers cannot afford downtime, lost orders, missing transactions and do not have time to learn, monitor and become integration experts. Our customers are the best at what they do, we are the best at what we do, this is how we create joint success by working together!
Ecosystem
Delogue PLM

Delogue PLM

Delogue PLM is a cloud-based software solution developed specifically for the fashion and apparel industry. Created by industry experts, the solution is designed to support companies of all sizes - from smaller design houses to larger international brands. Delogue PLM structures and manages product data throughout the entire product lifecycle, from the design phase to the finished product. Delogue PLM consolidates all product information in one place, fostering effective collaboration across teams. With easy access to up-to-date information, it ensures a streamlined workflow where decisions can be made quickly. This helps companies improve their time-to-market and avoid delays, which is crucial in an industry with high demands for fast product launches. The platform supports the entire product development process, from concept and design to production and launch. Features for tracking changes and gathering feedback provide a clear overview of product development. Supplier collaboration is also enhanced by giving all parties access to relevant information, minimizing the risk of misunderstandings. With increasing demands for sustainability and accountability, Delogue PLM helps companies comply with current legislation and upcoming EU regulations. By centralizing product data and documentation, businesses can easily ensure compliance with environmental and social standards. Delogue PLM can be integrated with existing systems to create a seamless workflow that caters to the specific needs of the company. By consolidating changes and comments in one place, a transparent workflow is ensured, eliminating the need to search through various channels or emails. By streamlining tasks and consolidating product data, Delogue PLM improves decision-making processes throughout the entire product lifecycle. At the same time, it ensures compliance with laws and regulations, making it easier to adapt to future demands. This leads to more efficient workflows, reduced waste, and a strengthened ability to operate responsibly.
Ecosystem
DEMA

DEMA

DEMA is a SaaS solution that will give you insights previously only available for the top 1% of e-commerce companies. DEMA gives you a real-time profitability view of all your commercial data. Understand your Net Gross Profit 3 on traffic, marketing, inventory, and customers. On top of that, we make prediction modeling on all the data, giving you insights on what to refill, which customer segments to grow, and what is diluting your profits. A short summary of some of the features and benefits of implementing: 1. Full control of your commercial performance with 100% of your orders, inventory, and commercial costs 2. Dashboard and analytics tool for both high-level control in real-time and advanced analytics 3. 50+ built-in, best practice e-commerce reports; serving you the insights you need to drive profitable growth 4. Profitability metrics as granular as Net Gross Profit 3 5. Dema Co-Pilot to 10x all your team-mates analysis capabilities 6. Customer cohorts and LTV predictions to optimize customer acquisition and retention efforts (1st party data stored on EU servers) 7. Dema's Data-Driven Attribution Model + Last Click, Linear, and First click for world-class marketing analytics 8. Marketing Mix Modeling (MMM), based on profits 8. Product Analytics with actual profitability per product and Predictive Models for Sales and Inventory Level 9. Implementation support helps you be up and running in a week or two 10. Customer success team is always there to help you understand your get more out of your data and host onboarding training for your whole team on how to optimize for profit and not only topline sales
Ecosystem
Depict

Depict

Used by Luca Faloni, Stutterheim, Eytys, and 50+ international fashion brands, Depict offers a new way to do Fashion Merchandising.
Ecosystem
Dotdigital

Dotdigital

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys.
Ecosystem
Emfas AB

Emfas AB

Emfas is an AI product enrichment platform for ecommerce brands. We integrate with your product catalogue to improve the data on your products, as well as help generate new copy at scale, that sounds like your brand. In practice, emfas enables ecommerce brands to: (1) Maintain brand consistency (2) Boost SEO performance (3) Save time & reduce costs (4) Scale & manage content for global markets.
Ecosystem
Front Systems

Front Systems

POS for Fashion & Sports Global Retail We focus on customers within Fashion retail and Sports. Turning brick-and-mortar stores into a competitive advantage The customer journey no longer starts in the physical store, but most of the trade still takes place there. Front Systems mobile Point of Sales give retailers a competitive advantage by unifying online and in-store sales, enabling the convenience and experience todays shoppers demand. Empower all store associates The system is intuitive and easy to use for all store employees. Whether you are a young part-time employee or experienced. The system facilitates extra sales and increased turnover in store, as well as optimization of customer service.
Ecosystem
Harper

Harper

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Ecosystem
Hello Retail

Hello Retail

Hello Retail is an advanced Personalization Platform for ecommerce. With flexible, scalable, and AI-powered solutions, the company empowers merchants globally to remain competitive, maximize profits, and deliver tailored experiences for each visitor. The platform offers the following ecommerce optimization and personalization tools: • Recommendations • Search • Brand & Category Pages • Audience In 2023, Hello Retail introduced its groundbreaking proprietary AI technology, Product Intelligence. Utilizes product-centric data, it predicts shopping behaviors, providing merchants with a cookieless personalization solution. Serving as the cornerstone of the platform, Product Intelligence enhances personalization algorithms with Artificial Intelligence. Based in Copenhagen, Hello Retail serves over 2500 webshops worldwide across various sectors, such as fashion, consumer electronics, toys, furniture, personal care, cosmetics, and more.
Ecosystem
HighCohesion

HighCohesion

HighCohesion focuses on making integrations easy for serious brands. We're a full-service integrator that embraces complexity and are passionate about giving you control of your data. We work with many exciting brands, including New Era Caps, Represent Clothing, Alessi and Oh Polly. Check out our case studies here. The top three benefits of a HighCohesion solution are: 💥 Painless integrations. Our thorough solution design and in-depth testing mean that our integrations work at scale from day one. No matter how complex. 💥 Flexibility. Your data will change as you grow, enter new channels and markets, and offer increased services to customers. Ensuring those changes reflect in your integrations is quick and thoroughly testable using our online Control Panel. 💥 Support. We are very proud of our support and our integration experts will always answer your queries. Our average ticket resolution time is less than 48 hours. Founded in 2019, HighCohesion is now growing worldwide. Our team has experience in e-commerce technology, software development, finance, consulting, product management and working brand-side. We offer you the best of that combined expertise so that you experience better software. Visit www.highcohesion.com to find out more.
Integration
Ingrid

Ingrid

Ingrid was founded with a mission to create delivery experiences that fit people's lives by letting e-commerce business deliver sustainable growth and giving shoppers the power to personalize delivery and returns. The result is a better overall customer experience and greater efficiency for both the retailer and the delivery carrier. With Ingrid, shopping just fits.
Ecosystem
Inretrn

Inretrn

About Inretrn We embrace the complexities companies face with returns and reverse logistics—whether managing high volumes, handling cross-border logistics, or optimizing for sustainability—and turn these challenges into features on our platform. Technically, Inretrn is an API-driven, SaaS platform designed to streamline returns management. Our platform integrates effortlessly into existing workflows, offering automation, data insights, and full customization to meet the unique needs of every brand. Inretrn - one platform to optimize all returns With Inretrn, you only need one platform to manage returns across D2C, B2B, and multi-channel sales. This means consolidated processing for all returns, fewer logistical headaches, and significant time savings with automated decisions for repair, donation, resale, or recycling. Native best-in-class functionality Inretrn empowers brands to focus on what matters: customer satisfaction and operational efficiency. Our platform provides core functionalities tailored for returns and post-purchase experience management: Smart Digital Returns Registration • Product Routing & Destination Optimization (e.g., donation, repair, resale) • Cross-border Returns Handling & Automation • Real-time Returns Data & Insights • Circularity and Sustainability Optimization Why leading brands choose Inretrn? One platform to manage returns for all sales channels and markets International returns, with seamless cross-border logistics Built-in sustainability tools: optimize for fewer carbon emissions and more circularity Flexibility to support new return policies and initiatives quickly Customizable workflows and automation to streamline complex return processes
Ecosystem
Klar Insights

Klar Insights

Klar as #1 Reporting & Attribution tool is providing Centra brands with all insights in their business that they need to make data-based decisions daily and profitably scale their business. By connecting all datasources (like Centra, GA, the ad platforms e.g. Meta and Google, ...) and customising them to their reality in no time, a brand gets the full picture of its business with eCommerce-optimised reports and KPIs covering acquisition, retention and profitability. This includes: • Product performance reports • Controlling dashboards (P&L deep-dives) • Creative reports • Marketing channel deep-dives • Influencer reports • Attribution reports • Customer journey reports • Email reports • Retention & cohort reports • ... and more. Successful brands like Luca Faloni, Blackroll or Akind use Klar to allocate their Marketing budget where it actually converts, by revealing the real value of each touchpoint on a customer journey across channels - using first and zero-party data only. Dive deep into your profitability, analyse your customers' monetisation and identify your top creatives and influencers - all in one software and set up in 2 hours time only.
Integration
Klaviyo

Klaviyo

Klaviyo empowers B2C businesses to own their marketing and drive growth by building stronger customer relationships. Our intelligent B2C CRM unifies customer data from all sources into a single view, enabling brands to deliver truly personalized experiences across email, SMS, mobile push, and web. Leverage powerful segmentation, drag-and-drop automation builders, predictive analytics, and AI-driven insights specifically designed for the needs of e-commerce and direct-to-consumer brands. From abandoned cart recovery and welcome series to loyalty programs and targeted campaigns, Klaviyo helps businesses turn customer interactions into repeatable revenue and lasting loyalty. Connect your tech stack seamlessly and see measurable results faster.
Ecosystem
Madden Analytics

Madden Analytics

Madden Analytics is a cloud-based platform that allows consumer brands and retailers to make more data-driven decisions about sales and inventory. Through Maddens’ software, consumer brands and retailers can plan and follow up on sales and inventory - in wholesale as well as D2C - with the ultimate goal of increasing stock turnover, optimizing production, and reducing oversupply. • Forecast demand with real-time data • Make better purchasing decisions • Optimize stock levels and allocation • End-to-end support in your budgeting process • Track performance with intuitive reports
Ecosystem
Ongoing Warehouse

Ongoing Warehouse

Do you need to streamline your warehouse and logistics management? Ongoing WMS is a webbased Warehouse Management System for logistics-intensive e-commerce companies. The service helps you automate and pick faster with better accuracy. Smart functions that streamline your warehouse Ongoing WMS helps you automate and pick faster with greater transparency and more control over your warehouse. The picking of products becomes free of errors through a range of scanning functions. Combining batch picking scanning with a picking cart is a good example of how order picking can be made more efficient for e-tailers. Also enjoy features such as automatic label printing, multiple warehouses and comprehensive traceability of your warehouse operations. Get started quickly You get started right after you have received an introductory web demo. Our customers find Ongoing WMS easy to use, intuitive, and easy to learn. Existing integrations make the process easier to get started. Software as a Service (SaaS) involves a monthly fee based on the number of users - no entry fee or cumbersome installation is required. Personal and fast customer service As a customer, you will be assigned a competent and logistics-savvy system developer as your personal contact person. Your contact person will provide fast help so that your logistics always flow efficiently. The market's largest range of Integrations & APIs Ongoing WMS has the market's largest range of integrations to e-commerce platforms, ERPs, transport systems, and automation solutions. Modern APIs (technical interfaces) allow other parties to easily integrate.